“Become a person who is the first to do something that other people do later”

A startup company is a newly formed business with particular momentum behind it based on perceived demand for its product or service. The intention of a startup is to grow rapidly as a result of offering something that addresses a particular market gap. A startup is a young company established by one or more entrepreneurs to create unique and irreplaceable products or services. Business innovation is the process of making something new or improved that better serves a business. This can include a new product. Startups are young companies founded to develop a unique product or service, bring it to market and make it irresistible and irreplaceable. In the seed and early stages of the business, information asymmetries, lack of collateral and track record typically limit the ability of new entrepreneurs this is the biggest challenge that normally starts to face, New start-ups bring the solution to overcome the challenge, and it helps to improve the productivity of the business.